George Swingler is a Life and Transition Coach who offers a safe and non-judgmental place for you to find your own answers

Coaching is based on relationship but, like almost everything else, it’s in danger of being degraded into just another transactable commodity. I want to keep my coaching accessible to as many people as possible, and part of me wants to give it away for free.

But that would devalue it. Firstly, our connection would be weakened by a lopsided ‘free’ association. Secondly, commitment is a pre-requisite for fruitful coaching, and a meaningful (for you) financial investment will strengthen that commitment.

Last, but not least, I want the life-giving process inherent in coaching to help foster a life-sustaining society.
So, here are several options, according to your situation and preferences:

Ø  Standard rates
Ø  You’d struggle to afford the standard rate
Ø  You’d hardly notice paying the standard rate.
Ø  The benefits of the coaching exceed your initial expectations
Ø  You want to foster a life-sustaining society
Ø  You are a school teacher or nurse

B. Coaching as a gift

For those who prefer it, this option aims to strengthen our coaching relationship, provide for people with differing financial means and cultivate connection in our broader community.
Setting a price on coaching relationship seems to me to degrade relationship into a commodity. What I’d really like to do is give it away but, having retired early, I do need to supplement my pension.  Also, our connection would be weakened by a lopsided ‘free’ association, so I trust everyone to give enough to feel invested in the coaching, and in whatever way leaves you with a feeling of clearness and balance.

How the gift option works

1.    The main differences from conventionally charging a specified price to be paid by a specified date are:
a.     I ask you to decide on an appropriate gift according to your level of satisfaction with the coaching, and
your means.
b.     I ask you to choose the timing of the gift. It should follow the coaching, but you could decide to wait a
while to assess the coaching’s impact before reciprocating. You can also make a second response if your satisfaction, or means, increase with time.
2.    The gift need not necessarily come to me. What goes around comes around and you could ‘give it
forward’ to someone else, as you feel appropriate. If you take this route, I’d be grateful if you would let me know to whom you have given it (although not necessarily the amount).
3.     You can of course give anonymously, although I’d prefer that you didn’t. A core reason for the gift approach
is to strengthen relationships, and anonymity doesn’t do that.
4.     Money is not the only means of expressing gratitude, but it remains a useful tool. Should you wish to
reciprocate with a financial gift, my bank details are: GH Swingler; Capitec; Branch 47001000; Acc no 1408171358; with your Name as reference.  
5.     Punctuality and honouring of appointments are a mutual responsibility. Missed appointments (without
good reason or 24 hours’ notice) imply that the coaching is not worth continuing.
6.     For tax purposes, I will declare gifts and provide invoices and receipts on request.   
​​For further information on “gift economics”, the best known book on the subject is “ Sacred Economics ” by Charles Eisenstein ( commercial print book and Kindle ; gift pdf ). More rapidly digestible summaries include a short (12-minute) film and a longer (9365-word) summary .

Business clients

expect my style of coaching to fit best with businesses that are concerned with more than just the money. I want to feel a deep connection with your business and to enjoy the project we’ll be creating together. I thus offer the same terms to business clients.

What this means is that I will ask you to wait until after the coaching has taken place before you let me know for how much I should invoice your business.